Join us for coffee, pastries and networking. The conversation will be flowing with discussion around your wins, challenges and what you’re hoping to take away from the day.

What does the world of social media look like for hospitality marketers right now? Mark McCulloch MBE sets the scene with the headlines that matter, the brands cutting through the noise, and what it all means for your strategy in 2026.

SEO isn't dead, it's just changed. Today's customers and guests are discovering you through tools like Claude, TikTok, Instagram and Reddit. In this session, Alison Battisby explores how hospitality brands can show up in the places that matter most, and what you can do right now to stay visible in an increasingly AI-driven world.

TikTok isn't just where your guests discover you,  it's fast becoming where they buy from you too. TikTok will share how restaurants and dining brands are already capitalising on TikTok Shop to sell merchandise and products directly to their audience. Plus, get a first look at the key developments coming down the pipeline, straight from the platform itself.

Human-led content consistently outperforms polished, staged content - and it costs almost nothing.  But getting your GMs, chefs and owners comfortable on camera, bought into LinkedIn, and genuinely excited about showing up online? That's the hard part. In this session, we’ll share the practical tools, confidence-building techniques and internal frameworks that turn even the most camera-shy team members into authentic, high-performing content creators.

What if everything you thought you knew about structuring your marketing team was wrong? In this session, Mark McCulloch MBE shares how rethinking processes, resources, and mindset can transform your social media function from a cost centre into a revenue driver.

The rules of paid social advertising have been completely rewritten. Meta's Andromeda AI engine killed the era of audience obsession. TikTok is turning scrollers into bookers. And LinkedIn is quietly becoming hospitality's most underrated B2B weapon. In this session, you’ll discover how to cut through the noise, whether you're managing ads in-house or briefing an agency.

Let’s talk creators - are they worth it, and can they transform your hospitality brand? Hosted by influencer platform Joli, this candid session features top TikTok and Instagram creators who will share exactly what hospitality marketers need to know. From crafting a pitch that actually gets a response, to contracts, briefing and the age-old question of payment - this is the honest conversation you’ve been waiting to have.

In this session, Reddit's Head of Industry Sam Hughes will explain how brands, agencies, and insights leaders can engage effectively on the platform. From understanding its audience dynamics to using community conversations for social listening and strategy. Attendees will leave with practical guidance on turning Reddit into a genuine source of business value.

Join Rosie Akenhead, founder of Rora Marketing, as she sits down with two of hospitality’s most compelling voices: Katie Richardson, Sales & Marketing Lead at Nell’s, and Paul Beiboer, Head of Marketing at Wahaca. Together they’ll be pulling back the curtain on what actually works on social: the strategies, the decisions, and the lessons learned building standout brands in a crowded space.

This is your chance to get specific. Bring your content headaches, your engagement frustrations, your "why isn't this working?" moments and get honest, practical answers from people who've been in the trenches. Chaired by Mark McCulloch MBE, this open session invites hospitality brands to share what's working, what isn't, and what's keeping them up at night when it comes to social media. Whether it's paid or organic, strategy or execution, nothing is off the table.